“Facebook knew for years its ‘Potential Reach’ was inflated and misleading”

  • Facebook inflated estimates about how many people would see targeted ads, but ignored the problem in order to generate more revenue, according to civil suit documents unveiled Thursday. “Facebook knew for years its Potential Reach was inflated and misleading,” lawyers in the suit contended in the filing.
  • The social networking giant has been facing a class action lawsuit since 2018. The plaintiffs claim that the platform’s managers knew that its so-called “Potential Reach” measure was misleading, but did not seek to rectify the situation so as not to lose revenue.
  • The suit argued that Facebook made a deliberate decision not to remove duplicate or fake accounts from Potential Reach tool metrics. “Facebook did not merely ‘drag its feet’ in providing inaccurate and misleading Potential Reach. Rather, Facebook knew for years its Potential Reach was misleading, and concealed that fact to preserve its own bottom line.”

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