- In a first, the EEOC has ruled that companies violated civil rights law through their use of Facebook’s targeting advertising tools.
- A group of recent rulings conclude that seven employers violated anti-discrimination laws by preventing women and older workers from seeing job ads they posted on Facebook.
- The EEOC made the rulings in July, but they are becoming public now as part of a separate pending class-action suit in federal court.
Ariana Tobin from Propublica writes:
“Two years ago, ProPublica and The New York Times revealed that companies were posting discriminatory job ads on Facebook, using the social network’s targeting tools to keep older workers from seeing employment opportunities. Then we reported companies were using Facebook to exclude women from seeing job ads.
Experts told us that it was most likely illegal. And it turns out the federal government now agrees.
A group of recent rulings by the U.S. Equal Employment Opportunity Commission found “reasonable cause” to conclude that seven employers violated civil rights protections by excluding women or older workers or both from seeing job ads they posted on Facebook.
The agency’s rulings appear to be the first time it has taken on targeted advertising, the core of Facebook’s business. “It answers the question from the EEOC’s perspective,” former agency commissioner Jenny R. Yang said. “If you’re excluding older workers from seeing your ads for jobs it does violate” anti-discrimination laws. The EEOC declined to comment.
The decisions stem from complaints filed by the Communications Workers of America, the American Civil Liberties Union and plaintiff’s attorneys after our reporting. The agency made the rulings in July, but they are becoming public now as part of a separate pending class-action suit in federal court accusing …”
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