Hasbro Toys Bought Death Row Records For An Estimated $280 Million Because– Why Not?

  • The toy company behind Mr. Potato Head and My Little Pony officially owns the rights to the most iconic albums from Dr. Dre, Snoop Dogg, and Tupac.
  • EOne, a Hasbro acquisition, reportedly spent an estimated $280 million to purchase “the iconic music library assets” of Death Row Records from WIDEawake Death Row Entertainment.
  • “We are excited about what we can do together and see tremendous opportunity for shareholder value creation through this acquisition,” Hasbro CEO Brian Goldner stated.

Jelisa Castrodale from VICE writes:

“Yes, the toy company behind My Little Pony now officially owns the rights to the most iconic albums from Dr. Dre, Snoop Dogg, and Tupac.

On December 30, while everyone was busy posting aggressively filtered pictures of themselves from both ends of the last decade, Hasbro Toy Company completed its $3.8 billion acquisition of Entertainment One Ltd. (eOne), a Toronto-based multimedia company. Although the massive cash deal was presumably so that the toy giant could get its hands on eOne-produced kids’ shows like Peppa Pig and PJ Masks, one of the other properties it picked up in the purchase was music label Death Row Records—yes, the one that defined West Coast gangster rap in the 90s.

“We are excited about what we can do together and see tremendous opportunity for shareholder value creation through this acquisition,” Brian Goldner, Hasbro’s chairman and CEO said in a statement. “Our businesses are highly complementary with substantial synergies and a great cultural fit. The addition of eOne accelerates our blueprint strategy by expanding our brand portfolio with eOne’s beloved global preschool brands, adding proven TV and film expertise, and creating additional opportunities for long-term profitable growth.”

Substantial synergies. A great cultural fit. Yes, the company behind My Little Pony and Furby now also owns a music catalog for the that includes “Bitches Ain’t Shit” and “Murder Was the Case…”

See full story here.



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