- Facebook reportedly plans to change its company name next week in a rebranding effort, perhaps to shift focus to building the “metaverse” instead of whistleblowers?
- A rebrand would help separate the futuristic work Zuck is focused on now from the intense scrutiny Facebook is currently under; the leaks and whistleblowers from its social media platform.
- The term “metaverse” that Zuck keeps touting was coined by sci-fi novelist Neal Stephenson to describe a virtual world where people can escape the dystopian real world.
Alex Heath from The Verge writes:
“Facebook is planning to change its company name next week to reflect its focus on building the metaverse, according to a source with direct knowledge of the matter.
The coming name change, which CEO Mark Zuckerberg plans to talk about at the company’s annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech giant’s ambition to be known for more than social media and all the ills that entail. The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more. A spokesperson for Facebook declined to comment for this story.
Facebook already has more than 10,000 employees building consumer hardware like AR glasses that Zuckerberg believes will eventually be as ubiquitous as smartphones. In July, he told The Verge that, over the next several years, “we will effectively transition from people seeing us as primarily being a social media company to being a metaverse company.”
A rebrand could also serve to further separate the futuristic work Zuckerberg is focused on from the intense scrutiny Facebook is currently under for the way its social platform operates today. A former employee turned whistleblower, Frances Haugen, recently leaked a trove of damning internal documents to The Wall Street Journal andtestified about them before Congress. Antitrust regulators in the US and elsewhere are trying to break the company up, and public trust in how Facebook does business is falling…”
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