- The Miss Universe contestant from El Salvador, Alejandra Guajardo, makes a bold statement about the country’s currency history by appearing on stage dressed as a giant Bitcoin.
- In 2021, El Salvador became the first country in the world to make Bitcoin legal tender.
- The costume may have been a way to promote cryptocurrency to a global audience — likely with the involvement of El Salvador’s president, Nayib Bukele.
El Salvador’s Miss Universe contestant, Alejandra Guajardo, made a bold statement at the latest pageant by appearing on stage dressed as a giant Bitcoin.
This move was a nod to El Salvador’s recent decision to make Bitcoin legal tender in 2021, making it the first country in the world to do so.
Guajardo’s costume, designed by plastic artist Francisco Guerrero, featured the Bitcoin logo prominently and was adorned with metallic gold.
“This look represents El Salvador’s history of currency,” the Miss Universe announcer explained. “For a long time, cocoa was used, and then the colón, until it was replaced by the U.S. dollar. In 2021, El Salvador became the first country in the world to use Bitcoin as legal tender. You don’t need a sash to walk around dressed as cash.”
The inclusion of Bitcoin in the costume could be seen as a message from the government, or specifically President Nayib Bukele, about the potential for crypto assets to play a significant role in El Salvador’s economy.
Bukele has previously used his Twitter account to report buying BTC following the country’s adoption of Bitcoin as legal tender.
As the pageant moves forward, it will be interesting to see if other contestants also incorporate elements of their country’s economic systems into their costumes and performances.
The Miss Universe pageant features contestants from 84 countries and 16 semifinalists will advance following the preliminary competition.
Overall, the pageant highlights the economic and social changes happening in different countries and the way they are represented on a global stage.
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